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Owner and dog both wearing raincoats by a stream

The longer you love our products the better it is for the planet.


The life of a product has a direct impact on the environment. Our goal is to design products that are a joy to wear and durable enough to last for many adventures. The better we design our products, and the more we rely on environmentally friendly materials and manufacturing processes to make them, the better the chances of you loving the product and using it for a long time. That's much better for the planet than making low-quality products that only end up in the trash bin.

We can each influence the life cycle of a Hurtta product, and most other products, by properly maintaining it, repairing wear and tear when possible, handing down the garment to other dogs when possible, and finally sorting the product properly at the end of its life.


Hurtta dog apparel and gear is designed to help dogs stay comfortable and protected in any weather. And that includes all dogs thanks to Hurtta’s proprietary sizing system which is based on the measurement data of more than 4,000 dogs across hundreds of breeds. Big or small. Short hair or long. Active or not so much. Hurtta can help you find a comfortable fit for your furry friend.

Dog with harness by the water

Our planet is a one-of-a-kind playground where dogs and dog owners can enjoy nearly endless adventures. And dogs seem to enjoy their time outdoors even more than we do. Running, jumping, rolling around, exploring, all with little care about dirt and mud. Dogs are going to play, and get dirty. The purpose of dog apparel and gear is to help them, and you, enjoy your outdoor time to its fullest – in any weather.

Hurtta products are designed with the environment in mind. They are also built tough for long-lasting use and enjoyment. The goal is to think long-term for the sake of dogs, people and the planet. And to encourage care, including maintenance and repair, reuse by handing down products to other dogs, and recycling to properly dispose of products at the end of their life.

Hurtta products are designed to withstand both time and wear because dogs play, work, and train hard. The better the quality, the longer the garment or gear will last, greatly reducing the product's environmental impact over the long haul. That's why we say, the longer you love it, the better it is for the planet.

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